The Missing Link: Authoritatively Connecting Customer Identities to Digital Identities

There has been a major shift in conducting business online – from banking to shopping using mobile devices and computers are the new proxies for customers.

In today’s highly competitive market, financial institutions and businesses must walk a fine line between streamlining customer experiences and preventing fraud. Customers expect interactions to be fast, easy and available on every device – slow them down and they’ll go elsewhere. But fail to properly authenticate them, and fraudulent activity skyrockets.

Read the new Creating Trusted Interactions in a Connected World solution guide

Neustar can help businesses answer the question – who’s at the end of the connection. We can do that by linking traditional off-line identity verification data (name, address, phone, email, etc.) with online, digital identity data (IP address, geo-location, cookie, device ID, mobile network operator data, and more) to generate a complete view of new or returning customers and their devices. Neustar analyzes these connections to deliver level-of-trust data based on individual and collective connection analyses.

Our customer identity and fraud prevention solution helps answer three key questions underlying online and mobile interactions.

  • Can the new or returning consumer’s identity be verified?
  • Can the device being used to connect be identified and be trusted?
  • Can the connections between the customer’s identity and the device being used be trusted?

When businesses and financial institutions can gain a clear understanding of who the real customers are behind every interaction, levels of trust rise. When trust is established new customers can create new accounts faster, existing customers can make changes to existing accounts and card not present purchases can all happen without additional hassles, like pushing multifactor authentication or asking knowledge based questions.

Neustar’s trust analysis and insights can help you eliminate customer friction and lower your fraud risk.

Read the new fraud prevention solution guide


Identification and Authentication

Identify consumers across online and offline touchpoints. Provide a safer and more seamless customer experience.

  • Phone and User Identification
    Identify the digital user and phone number at the first customer touch point.
  • Digital Identification
    Analyze customers’ devices and how they behave on web sites.
  • Device Identification
    Use a distinct number (not to be confused with hardware serial numbers) associated with a smartphone or other handheld device.
  • User Location and IP Intelligence
    Use information that pairs an IP address to a geographical address to identify the geographic location of a device.

Phone and Identity Risk Attributes

During account origination, profile more precisely and evaluate risks. Know more about the user’s connecting device, phone number, location, IP intelligence, and digital identity.

  • Phone Attributes
    Match attributes about a phone number including VoIP indicator, service discontinued, prepaid phone, business phone, phone in-service, and phone type.
  • Identity Risk Attributes
    Match attributes about users’ email, address, phone, digital fingerprints, online identifiers, and device.
  • IP Intelligence and Reputation
    See the location for every IP address and a clear risk score for every IP address behind web transactions. Detect online fraud early in the process—affordably and accurately, without losing good business.
  • Fraud Risk Models
    Use data mining tools to search millions of transactions to spot patterns and detect fraudulent transactions based on learned relationships among known variables.

Identity Verification

Validate online and offline identities and devices. Increase acceptance rates, reduce fraud rates, and lower costs for manual reviews.

  • Offline Identity Verification
    Find information and identification included in non-online sources, such as drivers’ licenses, social security cards, or postal mail.
  • Digital Identity Verification: Online & Devices
    Approve transactions and customer interactions from trusted digital identities and devices.
  • MNO Identity Verification
    Analyze customers’ identities in real-time through user’s information with carriers.
  • Device Authentication
    Authenticate trusted devices for risk assessment.
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Product Resource

Using Trusted Identities To Fight Fraud and Reduce Customer Friction

Listen to the sneak preview podcast of Ken Jochims and Julie Conroy

Listen to Podcast | Watch Webinar | Download Full Report


Product Resource

How Do You Stop Account Origination Fraud?

Learn how financial institutions are losing billions of dollars to fraudulently opened accounts, and what to do to stop it.

Watch Webinar

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Client Success

Swiftcover + IP Intelligence

Learn how this insurance provider screens for and stops fraudulent web transactions.

View Case Study


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Find out how Neustar can help you succeed in the connected world.

Contact Us Give us a call 1-855-898-0036