Identify your good customers in real time, while putting the brakes on access from risky or unknown IP addresses. Accurately determine where an IP address is located and if it is connecting from an anonymous proxy. Using IP GeoPoint, you can create robust fraud prevention programs, while providing your trusted customers with the great online experience they have come to expect.
Accurate IP geolocation decisioning data is the foundation of all fraud mitigation programs. Not only must you be able to accurately determine where an IP address is located, but you must also be able to determine if the IP is being used by a human, or is non-human (e.g. bot) activity. Superior IP decisioning data can help you prevent false positives while providing your customers with an excellent experience.
Being a Fraud Platform product manager is no easy job. Not only must you ensure that the platform provides good customers with quick access to their online accounts, but you must also be able to “fine tune” the multiple layers of fraud detection you have implemented to quickly identify bad actors and prevent them from accessing your site. IP GeoPoint is the global authoritative source of IP decisioning data which enables your fraud platform to accurately identify good customers while blocking access to those that present risk.
The most sophisticated fraud prevention platforms are only as effective as the fraud mitigation technologies and IP decisioning data utilized at various touchpoints throughout the customer journey - from registration to login to checkout. Since you’re responsible for selecting the fraud mitigation tools that will be integrated into the platform, you need to be confident that your partners can provide the solutions and data that will keep both your internal teams and your customers engaged while identifying and preventing access by fraudsters. Neustar has the breadth and depth of IP intelligence to ensure the data will meet your needs now - and into the future.
Since IP location accuracy and the ability to assess the risk associated with an IP address is paramount to the success of your company’s fraud mitigation program, ensuring that you are using the highest quality IP geolocation decisioning data is critical. Since your team is responsible for reviewing and approving the IP geolocation data vendor the company will integrate, make sure that you integrate data from the most reliable IP geolocation data provider in the industry - Neustar.
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